Matt Anderson Founder and Director

areas of expertise
  • Business transformation
  • Data visualisation
  • Integration
  • Growth strategy
  • Storytelling
  • Bachelor of Business (Research), University of Southern Queensland
  • MBA, University of Southern Queensland
  • PhD, University of Southern Queensland

With over 20 years of market research experience, Matt has an eye for detail and a curious mind that has seen him analyse and lead research across the world. He has a pronounced ability to interpret data and provide actionable insights, refined through collaboration with international organisations including the World Bank, McKinsey, World Economic Forum and BCG.

Matt has held various senior leadership positions in a number of organisations including seven years’ with Rio Tinto, where he worked across a range of commodities including copper, aluminium, iron ore and energy (LNG, uranium and coal). He spent three years in the economics group as a senior commodity analyst where he specialised in research, price formation, trading, and providing market insights across India, Indonesia and China. He was seconded to Mongolia as Strategy and Insights Manager within Rio Tinto’s copper business unit where he also worked on M&A, due diligence, ESG and strategic advisory.

He holds a Bachelor of Business (BBus), a Master of Business Administration (MBA) and a Doctorate of Philosophy (PhD) degree from the University of Southern Queensland, in addition to executive development programs at INSEAD, University of Chicago, Georgetown University and Colorado School of Mines.

Matt’s extensive international experience includes working with clients throughout Asia, the Middle East, Europe, Africa and the Americas.


  • As marketers, we’ve become obsessed with data

    As marketers, our obsession with data and the promise that this so-called “silver bullet” can deliver results is misplaced. In doing so, we’ve forgotten that data is just a tool to inform decisions.

  • Marketing Analytics tools that are shaping the industry

    Few marketers would admit that they truly have a handle on their analytics. But don’t blame it on the marketer. Marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact.

  • Taking digital marketing forward

    The marketing landscape across the last 10 years has undergone a rapid transformation from the broadcast approach of mass media to a more targeted approach enabled by technology that has manifested in today’s environment where digital and social media are playing a more prominent role in the marketing mix.


contact details

+1 628 123 4000
131 Bain Street New York, Pennsylvania 01234, United States

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