Sarmat

News list

  • As marketers, we’ve become obsessed with data
    As marketers, we’ve become obsessed with data

    As marketers, our obsession with data and the promise that this so-called “silver bullet” can deliver results is misplaced. In doing so, we’ve forgotten that data is just a tool to inform decisions.

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  • Marketing Analytics tools that are shaping the industry
    Marketing Analytics tools that are shaping the industry

    Few marketers would admit that they truly have a handle on their analytics. But don’t blame it on the marketer. Marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact.

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  • Taking digital marketing forward
    Taking digital marketing forward

    The marketing landscape across the last 10 years has undergone a rapid transformation from the broadcast approach of mass media to a more targeted approach enabled by technology that has manifested in today’s environment where digital and social media are playing a more prominent role in the marketing mix.

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Amanda Seyfried
Microsoft Inc